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Francesc Grau Bridge over Twitter vs. Facebook

Cristina Holly echoes the results of a flash-research by and Francesc Grau Daniel Ponte about the advantages of Twitter versus Facebook and vice versa. It's amazing how two social networks created with a similar purpose can differ both by the use of its members give, so these results clearly identified the most professional use and immediacy that is Twitter for personal use and saturation of applications placed on Facebook.

Cristina

As Holly explains this type of research on the tools of Web 2.0 us closer to the scientific and techniques that have revolutionized and revolutionizing online communication to know more objectively the platforms that have become a part of our daily actions with new technologies.

Then the slide of the research:

Facebook vs Twitter Flash Research

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Twitter as a source of knowledge

To Roberto Carreras to Twitter it can be treated like one of the most important source of KNOWLEDGE. In his post on twitter, journalists and the media says "twitter is taking shape as an excellent source not only of information that may be of interest to one sector, but as a source of news information. "Soon I know of this tool but for the contributions and research found on the Internet, and through various blogs corporate communication, we realize that Twitter has emerged as an effective and very useful for those we live in the area of \u200b\u200bcommunication.

I will not call attention to this famous if Twitter has become the quickest way to tell the world about events of interest from the personal experience of an ordinary citizen without going editorial control by traditional means, although the latter also have chosen twitter accounts to gain ground in the virtual world (on line) and engage new audiences. Careers cites some examples: crash of U.S. Airways in the Hudson River , the Mumbai bombing ( good news about it in The World ).

share with you. an interview with Jose Luis Orihuela, digital communication specialist, who says "Twitter has become a global early warning system" (El Comercio - Peru)

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Neuromarketing: emotional and motivational positioning the brand

Reviewing
the recommended blog corporate communications online, I found a very interesting topic in blog-o-corp related to Neuromarketing, where refers to the importance of creating emotional needs of users for effective communication between the firm and the client, and make the latter identifies with the brand and place the positioning of the company. Cristina Aced (author of the blog-o-corp) highlights the column published in the Javier Piedrahita ICEMD Community on the main conclusions of Neuromarketing Annual Congress held in Munich.

Undoubtedly this technique is very useful, though I think something unethical, but in a globalized world in which we live, Niccolo Machiavelli said: "The end justifies the means" becomes more real every time in terms of advertising and brand positioning in the market and in Olamandi Gabriel http://www.estoesmarketing.com/ notes that "neuromarketing has no other purpose than to manipulate consumers to induce them to buy products that companies want to sell, no matter the quality or nature of the product."

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