Reviewing the recommended blog corporate communications online, I found a very interesting topic in blog-o-corp related to Neuromarketing, where refers to the importance of creating emotional needs of users for effective communication between the firm and the client, and make the latter identifies with the brand and place the positioning of the company. Cristina Aced (author of the blog-o-corp) highlights the column published in the Javier Piedrahita ICEMD Community on the main conclusions of Neuromarketing Annual Congress held in Munich.
Undoubtedly this technique is very useful, though I think something unethical, but in a globalized world in which we live, Niccolo Machiavelli said: "The end justifies the means" becomes more real every time in terms of advertising and brand positioning in the market and in Olamandi Gabriel http://www.estoesmarketing.com/ notes that "neuromarketing has no other purpose than to manipulate consumers to induce them to buy products that companies want to sell, no matter the quality or nature of the product."
image Source: www.tormo.com.ve/fotos/articulos/gran39.jpg
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