share with you an interview with Orlando Perez, DIRCOM of the National Assembly of Ecuador (Legislative Committee) on 2.0 tools and its importance.
Tools 2.0 in the National Assembly of Ecuador
Orlando Pérez, Director of Communications at the National Assembly of Ecuador from October 28, 2008
Orlando Pérez, Director of Communications at the National Assembly of Ecuador from October 28, 2008
Y What are the functions of a Director of Communication?
O: Let's see, there are several, but the main institutional task is to develop all the information that the institution to which I must develop, ie the political tasks, legislative, administrative, through various tools and various procedures; the second task is, effectively, to organize the communication department, directing, and thirdly provide support and advice to the President of the Institution, in this case, the President of the Assembly as it was in Montecristi, and was now here in Quito.
O: Let's see, there are several, but the main institutional task is to develop all the information that the institution to which I must develop, ie the political tasks, legislative, administrative, through various tools and various procedures; the second task is, effectively, to organize the communication department, directing, and thirdly provide support and advice to the President of the Institution, in this case, the President of the Assembly as it was in Montecristi, and was now here in Quito.
Y: What is your opinion of Web 2.0 tools at work Communication Corporate?
O: is a tool ... but of Corporate Communication, Political Communication is in this case, an approach that allows direct, rapid, immediate interaction with the internet user. In this case for us, institutionally, is a very important tool 2.0, because with it we can send communications, have a much more fluid communication with the public, and also becomes a tool for two key functions in public institutions Ecuador and the world: one is the second is transparency and accountability.
Y: How far you think through the Internet one can have transparency and honesty?
O: Well, that depends greatly on the use made of it, as a technical tool is run by humans, and humans must have two basic conditions: one is the technical capacity to use and properly handle this tool, and the second is one thing and for the level of subjectivity is ethical, that is, if all documents and all information you upload to be true, use the obligation to do have much more revenue from the point of view of transparency and citizen participation.
Y: What do you think is the importance of feedback?
O: is very important because democracies have to be deepened, democracies are not only top-down, real democracy, effective, which is operated horizontally, and thus, we do require is that policy makers, public officials have the obligation to provide as much information so that citizens can make appropriate decisions.
Y: What is your commitment to the community at large to provide a better service through the website In this case, the Assembly?
O: Well we have the advantage of having these awards, this kind of thing that give us pride ... give us the thrill of having been awarded by the National Union of Journalists, by the Internet Society, the best place in ICT initiatives in Ecuador. There are prizes, are things that have given us a ... a stimulus for work we did in the most frank, honest, committed to community service.
And: What do you think about Social Networking, Twitter ... are tools that can be used to work here in the Assembly?
O: In the House? We use, we have those, all networks, Facebook, Twitter, hi5, in all (...) Why? Because they are not an option, nor are they a ... something that we can serve time, no! Real things are already, and I for example, the day he fell plane, the plane crashed here ... behind the Hotel Quito I found out by Facebook, because a Facebook user was nearby, saw the explosion and went to Facebook that. So there are things that I'm going to find out more quickly through social networks by traditional media. The coup in Honduras occurred at five o'clock, no media was aware, on Facebook I was at half past six connected and I learned from Facebook's coup d'état. CNN, the traditional international news from the ten o'clock news began to do that, then if it is ... not an option, an alternative is a real condition with which we have to move media media, journalists, government officials, people in particular, with one exception, not all information flows in social networks is proven, has been verified, is that now, but is an alternate source not definitive, then we should not be taken as official.
O: In the House? We use, we have those, all networks, Facebook, Twitter, hi5, in all (...) Why? Because they are not an option, nor are they a ... something that we can serve time, no! Real things are already, and I for example, the day he fell plane, the plane crashed here ... behind the Hotel Quito I found out by Facebook, because a Facebook user was nearby, saw the explosion and went to Facebook that. So there are things that I'm going to find out more quickly through social networks by traditional media. The coup in Honduras occurred at five o'clock, no media was aware, on Facebook I was at half past six connected and I learned from Facebook's coup d'état. CNN, the traditional international news from the ten o'clock news began to do that, then if it is ... not an option, an alternative is a real condition with which we have to move media media, journalists, government officials, people in particular, with one exception, not all information flows in social networks is proven, has been verified, is that now, but is an alternate source not definitive, then we should not be taken as official.
And say one more thing, the President of the Assembly, Fernando Cordero, made many statements about the law of the Legislative Branch was not treated in time, that it was not a good debate, etc, etc. Not stopped the media ball, put it in the Facebook version and it came thousands of comments and thousands of views, ie the absence of an adequate response by the media, use an action as was the Facebook and many people learned a version that was not in the media.
Y: Do you think that Social Networks threatening ... journalism?
O: The competition starts at a very high level of competitiveness, and to a degree of rigor that has not been seen before, I'm currently reading such information on what the State has done business with Mr. Fabricio Correa, but all information that is on the web, is already on the web, then I do not need to wait until tomorrow because I read a newspaper the day before I can have on the web. So there's a problem, what content we market to attract readers or users of media, indeed, I would say that even now, (this can be an offensive thing for many journalists) Internet users, users of media are more prepared and are sometimes more knowledgeable than us journalists.
Social Networks are a great tool for consultation, information, debate, and above all movement of ideas, not the last word, then circulate ideas, comments, information, etc. I put on my blog an editorial published on Wednesday and told me five to ten people maximum, but if I put on Facebook, I have comments that are tripled.
So I think it's a big stage for the debate, the circulation of ideas as I say, but must also somehow be enriched by having a capacity to choose, not everything online is important, not everything that is put into ... cyberspace is consultation, there are many people who believe that wikipedia is maximum and is not true, we still have as a last resort go to the dictionary that is on the desktop, which is stored there, to see things. But anyway I think it's a mindset change, management of information processing that has to go, still not clear about the levels or the scope of the Internet.
Yolibell A. Vera Da Silva Maciel
Higher Diploma in Corporate Communication
UTPL - 2009
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