Benito Castro, eventoblog.com refers to an investigation by Yahoo Network on which confirms that the "information glut" on the web increasingly weakens the advertisement until it irrelevant.
I find extremely important to know how today people do not get carried away by both the public and whether the information generated in different parts of the world, although I do not think that is very helpful to know everything and anything by the abundance of information often contained in and other banal.
quote: "In this report, 66% of respondents said that it is affecting this information overload, and what is more representative, 88% rate over time than before, so that advertising that does not result relevant, is in danger of falling into oblivion. Finally this study, referred to the space Dircom says that 83% of respondents indicated that if you pay attention to advertising wants something in return, though Whether you just make you laugh or bring them something new. "
This theme is interesting, and also noted by Benedict, is the implementing maximum creativity to make advertisements do not get lost in the letters, that is the challenge that corporate communicators have to achieve posiciomamiento your brand on the market that is increasingly more saturated.
would be nice to hear from some of the reactions of companies that are losing ground by superflux of all kinds of information that invades the internet every day.
Although there is no doubt that the mainstream media act in a manner contrary: more advertising and less information, which is why almost nobody sees or hears ...
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