The Press Office has changed its traditional structure (directed only to the journalist) due to constant technological advances that now promotes the use of tools that provide direct access and feedback. Miguel Angel Uriondo says in a comment made to post " media relations strategy and journalists 2.0" by Roberto Carreras' online press rooms are a great invention. Each agency should have an accessible and dump all graphic and press releases. All good organizadito, accessible and easy to share, so that I can link through the website the press release or hang the picture without having to upload to Google Docs or twitter. Which leads me to think why so few press releases incorporate links? ".
is clear that the Social Media revolution has changed the way of conceiving the structure of the communication area and especially the corporate and, in this and updating the basic and essential items that Newsroom (parete important organization) must have shared in Roberto Carreras your blog few:
- Search PR Contacts Press Releases
- Brief company information (background or boiler plate)
- Product Information / Press Kits Photo
- Audio Video
- Help / FAQ
- Crisis Communication Event Calendar
- Biographies of key executives / Organizational
- Register for media / bloggers
- financial information
- Chance to request form interviews through media coverage
- Social Media: access to major networks in which we operate
- Possibility to subscribe to content via RSS
- Corporate Blog Stream
- corporate account Twitter
- (update via Botet Veronica) Facilitate the user-content distribution of press releases, images ... - to other networks, using tools like ShareThis or Tell a friend
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