Web 2.0 takes us into a world where communication moves from a mere distribution of information to a continuous exchange of experiences, ideas, proposals, from anywhere in the world who come together and generate new knowledge about the different issues juncture. One need not be a computer expert to use this tool, indeed, the same Internet gives you the adventure of exploring new subjects, meet people, build networks of common interest and learn more and more a little or a lot of everything imaginable. However, the experts on the topic of Social Media (or Web 2.0) as Miguel del Fresno of 2.0 Quran, quoted by Roberto Carrera offering 12 tips for the proper management and use of this space, then share with you some tips:
- Before participating, listen, learn and understand.
- Then join in the conversation, respond, interact. Share
- not dogmatic, co-creates and delivers value with generosity.
- is authentic, honest, do not look like a liar.
- not try to impose the content and unambiguous communication.
- not try to control the conversation, part of it.
- Use appropriate tone was sympathetic, sense of humor, grateful and always polite.
- Identify what to whom and how to provide value, then decide where.
- The value is information, knowledge, entertainment or do good.
- Experiment, test, takes small risks, it is a continuous learning, no year.
- There are no shortcuts: the fake, spam, and deception, are detected and are always punished.
- not forget that customers or users are people, all people are not mere consumers.
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