teach a seminar on Social Media and CRM (Customer Relationship Management) in Mexico this coming July 28. This seminar will focus on how social media impacts the marketing, sales and customer service, the change represented by this tool in the corporate culture, and the conversion of passive to participatory client arrives to take charge of the relationship between the company and its public.
It seems very important to monitor this activity, since in the field that we operate everything related to web 2.0 tools is helpful.
The seminar will focus on 6 areas on Social Media and CRM:
- Discover
- media Social media and its tools, and learn to do and not do in social media
- Learn the who, what, where, when and why of Social Media - Who's to be successful in the world of social communications
- understand the mechanisms of measurement and analysis of the conversations
- What organizational structure needs to handle social media channels and
- Learn to take advantage of social channels with their CRM and Internet Marketing Strategy
- Social Media Explore how you can extend your reach into the Internet
look forward to sharing the results of this seminar from the blog of Jesus Hoyos.
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