Web 2.0, a benefit for journalists and the general community
In an interview with Aladdin Morales, a journalist with 14 years of experience, we see how Web 2.0 tools are useful not only for journalistic work, but also for community. One of the most important to Aladdin, and the emphasis should be done is training and retraining in the use of these tools that facilitate the work of journalist and closer to the community. Acontinuación
we present this interview:
Interviewee: Aladdin Morales (Journalist of the National Assembly of Ecuador)
share with you an interview with Orlando Perez, DIRCOM of the National Assembly of Ecuador (Legislative Committee) on 2.0 tools and its importance.
Tools 2.0 in the National Assembly of Ecuador Orlando Pérez, Director of Communications at the National Assembly of Ecuador from October 28, 2008
Y What are the functions of a Director of Communication? O: Let's see, there are several, but the main institutional task is to develop all the information that the institution to which I must develop, ie the political tasks, legislative, administrative, through various tools and various procedures; the second task is, effectively, to organize the communication department, directing, and thirdly provide support and advice to the President of the Institution, in this case, the President of the Assembly as it was in Montecristi, and was now here in Quito.
Y: What is your opinion of Web 2.0 tools at work Communication Corporate? O: is a tool ... but of Corporate Communication, Political Communication is in this case, an approach that allows direct, rapid, immediate interaction with the internet user. In this case for us, institutionally, is a very important tool 2.0, because with it we can send communications, have a much more fluid communication with the public, and also becomes a tool for two key functions in public institutions Ecuador and the world: one is the second is transparency and accountability.
Y: How far you think through the Internet one can have transparency and honesty? O: Well, that depends greatly on the use made of it, as a technical tool is run by humans, and humans must have two basic conditions: one is the technical capacity to use and properly handle this tool, and the second is one thing and for the level of subjectivity is ethical, that is, if all documents and all information you upload to be true, use the obligation to do have much more revenue from the point of view of transparency and citizen participation.
Y: What do you think is the importance of feedback? O: is very important because democracies have to be deepened, democracies are not only top-down, real democracy, effective, which is operated horizontally, and thus, we do require is that policy makers, public officials have the obligation to provide as much information so that citizens can make appropriate decisions.
Y: What is your commitment to the community at large to provide a better service through the website In this case, the Assembly? O: Well we have the advantage of having these awards, this kind of thing that give us pride ... give us the thrill of having been awarded by the National Union of Journalists, by the Internet Society, the best place in ICT initiatives in Ecuador. There are prizes, are things that have given us a ... a stimulus for work we did in the most frank, honest, committed to community service.
And: What do you think about Social Networking, Twitter ... are tools that can be used to work here in the Assembly? O: In the House? We use, we have those, all networks, Facebook, Twitter, hi5, in all (...) Why? Because they are not an option, nor are they a ... something that we can serve time, no! Real things are already, and I for example, the day he fell plane, the plane crashed here ... behind the Hotel Quito I found out by Facebook, because a Facebook user was nearby, saw the explosion and went to Facebook that. So there are things that I'm going to find out more quickly through social networks by traditional media. The coup in Honduras occurred at five o'clock, no media was aware, on Facebook I was at half past six connected and I learned from Facebook's coup d'état. CNN, the traditional international news from the ten o'clock news began to do that, then if it is ... not an option, an alternative is a real condition with which we have to move media media, journalists, government officials, people in particular, with one exception, not all information flows in social networks is proven, has been verified, is that now, but is an alternate source not definitive, then we should not be taken as official.
And say one more thing, the President of the Assembly, Fernando Cordero, made many statements about the law of the Legislative Branch was not treated in time, that it was not a good debate, etc, etc. Not stopped the media ball, put it in the Facebook version and it came thousands of comments and thousands of views, ie the absence of an adequate response by the media, use an action as was the Facebook and many people learned a version that was not in the media.
Y: Do you think that Social Networks threatening ... journalism? O: The competition starts at a very high level of competitiveness, and to a degree of rigor that has not been seen before, I'm currently reading such information on what the State has done business with Mr. Fabricio Correa, but all information that is on the web, is already on the web, then I do not need to wait until tomorrow because I read a newspaper the day before I can have on the web. So there's a problem, what content we market to attract readers or users of media, indeed, I would say that even now, (this can be an offensive thing for many journalists) Internet users, users of media are more prepared and are sometimes more knowledgeable than us journalists.
Social Networks are a great tool for consultation, information, debate, and above all movement of ideas, not the last word, then circulate ideas, comments, information, etc. I put on my blog an editorial published on Wednesday and told me five to ten people maximum, but if I put on Facebook, I have comments that are tripled.
So I think it's a big stage for the debate, the circulation of ideas as I say, but must also somehow be enriched by having a capacity to choose, not everything online is important, not everything that is put into ... cyberspace is consultation, there are many people who believe that wikipedia is maximum and is not true, we still have as a last resort go to the dictionary that is on the desktop, which is stored there, to see things. But anyway I think it's a mindset change, management of information processing that has to go, still not clear about the levels or the scope of the Internet.
Yolibell A. Vera Da Silva Maciel Higher Diploma in Corporate Communication UTPL - 2009
practical ideas Using New Technologies and Web 2.0
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then cite success stories of companies that have joined the world of Web 2.0.:
Press
2.0 for D-LINK IBERIA: I think a page very complete, is a clear example of good use can be made of 2.0 tools to have more contact with the public and clients on this page are RSS feeds, access to blogs, youtube, flickr, set aside distribution information and web design is both attractive and orderly. I think this is a good example to follow and put into practice in the Catholic Radio website, especially the links to the various information generated by radio journalists. I feel great presentation of managers with photo and a link to his biography, so our visitors can learn more about the authorities of our business and deepen our goals. It is important for our audience to identify with the organization and what better way to get to know their representatives. Excellent page D-Link Iberia if it is a cabinet and not a simple online newsroom.
GourmetStation. Blogging: Delicious Destinations : Although at first glance look like a typical blog, I think its contents gave me a great idea, is that as creating a magical world that is built into the radio, as well as cooking step step, we can describe certain radio production processes with photographs showing what our listeners are the stages that follow and as we get the final product including the audio after the sequence of pictures, or rather with a video, I think it would very attractive for anyone who is interested in the radio world and do not know much about.
Kodak: Blogging: A Thousand Words : This blog caught my attention being able to rate the post, this is a good idea to evaluate our work, it would be interesting to put a score to audio notes produced by each reporter so you know if you're doing well, in a clear and the audience, This rating can and should be accompanied by a commentary explaining why the rating. This idea would represent identified that our listeners feel the product we offer and help us grow together: the institution and its public.
Diageo - Baileys: Listen to your Lips : Needless to say, a spectacular Intro, super eye-catching and most importantly that controls access through the old clearly not as reliable as anyone can put a date to accredit as over 18 years, HOWEVER merit takes the use of flash technology, a very interesting test is proposed, I think that if something can be done like on the website of the radio, but of course related to the topic of Church and general culture, so it allows the user to know more about the topics covered in the institution and measure their knowledge eclecial, a real challenge for those who call themselves Catholic. Harley-Davidson
: Blogging: Museum blog : Find thousands of super interesting ideas on this page, one of which is the virtual tour is being offered museum, and imagine a tour of the cabins virtual radio for people to know the instruments used in a radio station and become familiar with the work of the institution, another thing that caught my attention is to offer wallpapers, screen savers, with company logos or images related to the activity carried out by the company.
All these sites provide several guidelines that one can take a good model for institutional or corporate website to facilitate the business relationship - the user, and allow them to share and grow together through feedback. The dynamism in a web page is piorque important and attracting more to the public and it involves.
We invite you to know more success stories that can serve you in your place of work, as I discovered some that could be used in the page of my Institution (National Catholic Radio Ecuador).
